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Make The Most Out of High eBay Fees

by Sean Mal

in Marketing

ebay-fees

If you sell on eBay, I’m sure you’re aware that eBay charges a lot of fees when you sell in addition to online payment fees (e.g. PayPal). And if you’re selling on eBay long enough you know that they increase their fees in different forms of fashion for any excuses.

My question for you is: do you make the most out of eBay fees?

I’ll explain what I mean in a moment.

The Power of eBay

When you sell on eBay you’re in online retail business. You’re a retailer, believe it or not. Every retailer needs to promote and market their business and products to increase revenue and expand their business.


You want to be successful in this online venture, don’t you? You want to make a lot of money online or at least enough to live comfortably, don’t you?

Well, who doesn’t?

Then you need to leverage eBay to achieve this.

But how?

eBay has a huge customer base. A tremendous number of people visit eBay every single day all year round. That’s an absolutely HUGE amount of traffic. More specifically, the average monthly traffic to eBay.com only from US is around 48,000,000, according to quantcast!!

This gives you a big opportunity to market your business.

Here’s why:

When people see your listings and there’s some marketing material there, a lot of eye balls are on your marketing material.

So, write useful reviews about products you know or used. Persuade people to visit your “About Me” page. In your “About Me” page you can talk directly to customers, put pictures, videos, and promotions. You can even mention or link to your website, facebook page, etc.

“eBay “About Me” page is one of the best online marketing opportunities.”
Click here to Tweet it.

Some designers offer to design eBay About Me pages but many charge a big fee. This is a professionally designed About Me page as an example: About Me page example
This is another one: Another About Me page example


If you don’t have the budget to pay for a designer, don’t worry. There are free About Me page templates available. Of course, it’s better to personalize them to match your own business.

Here’s some free eBay About Me page templates: Free eBay About Me page templates
You don’t have to know a lot about HTML; instructions are simple.

When you take advantage of all the marketing opportunities eBay is giving you, eBay fees work harder for you. Marketing is not cheap so make sure you use eBay for effective marketing and make the most out of eBay fees.

Do you market your business using eBay?

If so, how do you do it? What’s the benefits you got from it? Please share your strategies and subscribe for updates below.

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{ 4 comments… read them below or add one }

Zed Shah September 11, 2012

Keep posting articles such as this one. take into account me as one of your followers now.The thoughts are extremely nicely laid out. a job nicely completed i need to say.

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Sean Mal September 15, 2012

Glad you liked it.
Sean Mal recently posted..5 Tips To Minimize Item Return And Handle Returns CorrectlyMy Profile

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Heidi September 23, 2012

Great article. I’ve sold things on Ebay and this is very helpful. Thanks for posting.

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Sean Mal September 23, 2012

Thank you and I’m glad you liked it.
Sean Mal recently posted..5 Tips To Minimize Item Return And Handle Returns CorrectlyMy Profile

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